Using Social Media for Recruitment

The Social Media platform has immensely changed the way we live our lives today – the ways we get our daily updates about events happening around us, the way we stay connected with our loved ones, well, just almost everything. The use of social media across the world is ever-increasing. Let’s have a look at some interesting statistics –

  • Digitalportal says that the number of people using the internet are over 4.5 billion today.
  • Globally, internet user numbers are growing at an annual rate of 7 percent, but year-on-year growth is much higher in many developing economies.
  • As per another study, nearly 90% of Millennials, 77% of Generation X, and 48% of Baby Boomers are active users of social media.

The arena of Human Resources does not remain untouched by the power and impact of social media –

  • Nearly 84% of organizations are currently using social media for recruitment and hiring.
  • A study revealed that 73 percent of millennials (18-34 age group) found their last position through a social media platform.
  • As much as 82% of companies currently use social media to recruit passive job applicants.

We’ve reached that time where social media recruiting has become vital strategy no company can ignore if it wants to hire the right talent.

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